Privacy Statement

Website Privacy Policy

This Website Privacy Policy describes the types of personal information the Private Diagnostic Clinic, PLLC (the “PDC,” “we,” “us,” or “our”) collects through www.pdc.dukehealth.org (the “Site”), and how we collect, use, and share that information.  This Website Privacy Policy does not govern our collection of information through any website or other means, other than through the Site.

By using the Site, you explicitly accept, without limitation or qualification, our practices surrounding the collection, use, and sharing of information provided by you in the manner described in this Website Privacy Policy. If you do not agree with the terms of this Website Privacy Policy, please do not access, browse, or use the Site.

This Website Privacy Policy is effective as of August 2015.

1. Information We Collect and How it is Used

Personal Information

You do not have to give us any personal information to browse the Site.  However, you may choose to provide personal information to us through the Site’s “Contact Us” and job application features.  This information may your name, address, email address, telephone number, residency status, veteran status, gender, race, ethnicity, and any other information you voluntarily submit.  Once you provide us with personal information about you, you are no longer anonymous to us.

Personal information collected through the Site may be used by the PDC and its affiliates for purposes of:

  • Responding to your questions and job inquiries, and processing job applications submitted through the Site;
  • Providing the services you select through the Site;
  • Contacting you, whether by email or postal mail, with information about the Site or our services;
  • For such purposes as you may authorize at the time you submit the information;
  • Auditing, research, and analysis to maintain, protect, and improve the Site and the services we offer;
  • Creating a profile based on the information you have provided;
  • Ensuring the technical functions of our network; or
  • Developing new services.

Passively Collected Information

We may collect certain information about your use of the Site through the use of tracking technologies or by other passive means. This “passively collected” information includes, but is not limited to, the domain name of the website that allowed you to navigate to the Site, search engines used, the Internet protocol (IP) address used, the length of time spent on the Site, the pages you looked at on the Site, other websites you visited before and after visiting the Site, the type of Internet browser you have, the frequency of your visits to the Site, and other relevant statistics, including the following:

Log information.  When you access the Site, our servers automatically record information that your browser sends whenever you visit a website. These server logs may include information such as your web request, IP address, browser type, browser language, the date and time of your request, and one or more cookies (small text files containing a string of characters) that may uniquely identify your browser. We use this information to calculate Site usage levels, to diagnose server problems, to administer the Site, and to improve the quality of the Site.

Links.  The Site may include links in a format that enables us to keep track of whether these links have been followed by IP addresses. We use this information to improve the quality of the Site and our services.

2. Cookies and Web Beacons

When you visit the Site, we send one or more cookies (small text files containing a string of characters) to your computer that uniquely identify your browser. We use cookies to improve the quality of the Site by storing user preferences and tracking user trends. Most web browsers accept cookies automatically, but can be configured not to do so or to notify the user when a cookie is being sent. If you wish to disable cookies, refer to your browser help menu to learn how to disable cookies. Please note that if you disable cookies, you may not be able to use certain features on the Site.

Web beacons are 1×1 single-pixel graphics that allow us to count the number of users who have visited the Site and to recognize users by accessing our cookies. We may employ web beacons to facilitate Site administration and navigation and to provide an enhanced online experience for visitors to the Site. We may also include web beacons in HTML-formatted e-mail messages that we send to determine which e-mail messages were opened.

3. Information We Share

We do not sell, rent, trade, or otherwise share personal information about visitors to the Site, except as described below:

Subsidiaries and Affiliates. We may share personal information with our subsidiaries and affiliates for the purposes for which you provided the information or as reasonably necessary for our internal administrative and business purposes.

Service Providers. We work with third-parties that provide services on our behalf.  Such services may include, but are not limited to, website hosting, marketing, and website usage analytics.  We may share personal information and non-personal information with these third-parties for the purpose of enabling them to provide these services.

Consent. We may share personal information in accordance with any consent you provide.

Required by Law. We may disclose personal information or any information collected through the Site if we are required to do so by law or pursuant to legal process, in response to a request from government officials or law enforcement authorities, or as necessary or appropriate in connection with an investigation of illegal activity.

Certain Transactions. We may disclose or transfer personal information or any information collected through the Site to any third-party who may acquire all or a portion of the PDC’s business, whether such acquisition is by way of merger, consolidation, or purchase of all or a portion of our assets or equity, or in connection with any bankruptcy or reorganization proceeding brought by or against us.
 
In addition, we may share with third-parties certain pieces of aggregated, non-personal information, such as the number of people who visited the Site.  Such information does not identify you individually.

4. Your Choices

You can always choose whether or not to provide information on the Site.  However, if you choose not to disclose certain information, your use of certain features on the Site may be limited.   If at any time you decide that you no longer wish to receive notices from us regarding the Site or the services we offer, you may indicate this preference by contacting us at pdcmembercomm@dm.duke.edu

5. Information Storage and Security

We employ reasonable security precautions to protect personal information about you. The Site is operated from a secure environment with integrated security measures to help protect against the loss, misuse, and alteration of personal information provided on the Site. We use Secure Socket Layer (SSL) technology for the Site to provide security during transmissions of personal information. No method of transmitting or storing data is completely secure. As a result, although we strive to protect personal information about you, we cannot guarantee the security of any information you transmit to us through or in connection with the Site.  If you have reason to believe that personal information is no longer secure, please notify us immediately by contacting us in accordance with the last section below.

6. A Special Note about Children

The Site is neither designed nor intended to attract children under the age of 13, and we do not collect personal information from any individual who we actually know is under the age of 13. We ask that children under the age of 13 not submit any personal information to us.

7. External Links

The Site contains links to various websites that the PDC does not control. When you click on one of these links, you will no longer be transacting business through the Site. Third-party websites maintain their own privacy policies, and we do not exercise any control over any of the third-party websites that may be linked to the Site. If you visit a website that is linked to the Site, you should consult that website’s privacy policy before providing any personal information. Please be aware that we are not responsible for the privacy practices of such other websites, and we are not liable for their misuse of personal information about you.

8. United States Only

The Site is intended for use by residents of the United States of America only. All matters relating to the Site are governed by the laws of the State of North Carolina in the United States of America. If you are located outside of the United States of America and you contact us, please be advised that any information you provide to us will be transferred to the United States of America and that by submitting information, you explicitly authorize such transfer.

9. Updating Information

We encourage users of the Site to keep their personal information current. You may change personal information you have provided through the Site by contacting us at pdcmembercomm@dm.duke.edu.

10. Updates to this Privacy Policy

We may change or update the Site or any of our policies and procedures without prior notice. We will post a notice on the Site to advise you of any significant changes to this Website Privacy Policy and indicate at the top of this statement when it was most recently updated. Your continued use of the Site signifies your continued assent to the terms of this Website Privacy Policy, as updated or amended at that time.

11. Questions Regarding this Privacy Policy

If you have any questions or comments regarding this Website Privacy Policy, please contact us at Private Diagnostic Clinic, PLLC, Attn:  Associate Vice President for Communications, DUMC 3810, Durham, North Carolina 27710, or by email at pdcmembercomm@dm.duke.edu.